Is sales an academic subject?

Do you have a business degree? How many classes on sales management and business development did you take? Unfortunately, Sales is quite absent in most universities in the world, even if this area is a crucial part of business success. Many companies try to boost sales by simply recruiting salespeople with great track record and hope for the best. They are using traditional methods of performance management and KPIs that date back 50 years and belong to a time when the traditional knocking on door sales was still the thing. Without understanding the degree of buying complexity that your products or services represent from a customer perspective, it is difficult to calibrate your sales for success. It is crucial to analyze, align and harmonize all areas that enable sales excellence, and not only focus on the activity level of the salespeople, and the number of sales calls they did this week. #salespeople #salesleadership #sales #salesmanagement

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